Level 3
Graphic Design
Designing communication
Posters, editorial, branding, identity, packaging, advertising and information design — how visual language gets deployed to communicate at scale.
By the end of this track you can
- →Structure a page or poster around a single communication goal
- →Understand what an identity system actually is
- →Design information so it can be understood, not just seen
- →Recognise how commercial pressure shapes visual communication
Poster Design
8 minThe poster compresses a message into a single surface that must be read from a distance, in passing, by someone who never intended to look at it.
Editorial Design
9 minEditorial design shapes how extended reading works across many pages, giving a publication a structure, a pace, and a recognizable voice that survives changing content.
Branding
9 minBranding is the deliberate shaping of what an organization means to people, built from everything it makes, says and does rather than from a logo alone.
Identity Systems
9 minAn identity system is the documented set of rules and assets that lets many people, over many years, produce work that still looks like one organization.
Packaging Design
9 minPackaging must protect a product, carry its argument on a crowded shelf, instruct the person using it, and account for what happens when it is thrown away.
Advertising and Persuasion
9 minAdvertising design is the craft of changing what people believe and do, which makes it the part of graphic design where technique and ethics are inseparable.
Information Design
9 minInformation design turns complex material into something a person can use under pressure, by deciding what to show, what to omit, and what to distort on purpose.
Next track
Industrial Design